ANIMAL INSTINTS PET CONDOMS
CLIENT: SPCA San Francisco

AGENCY: Geometry Global

GOAL: Drive awareness about the crucial benefits of spay and neutering pets.
INSIGHT: A variety of socioeconomic and cultural factors contribute to lower spay and neuter rates among some populations. While many pet owners agree on the benefits of sterilization, practical barriers like cost and language access often prevent them from getting the procedure done.
IDEA: Create a worldwide buzz and promote SPCA’s free sterilization services with a campaign stunt that forever will be on the minds of those who see it.
More footage of people's reactions.
For a laugh, here are the original sketches that I presented internally to my team that started it all. Perhaps I took it a bit too far. Pimp bibs? 
I take it back — I am a weirdo