PRISMA SASE ENLIGHTMENT
CLIENT: Palo Alto Networks

AGENCY: RAPP
GOAL: Drive prospects down the SASE sales pipeline, quickly educating them to shorten their consideration timeframe.
INSIGHT: While most enterprises (72%) realize the importance of marrying network with security to develop a comprehensive security posture, they often need to undergo substantial changes and decision making to make it happen.

IDEA: An interactive, info-robust user experience within the Palo Alto Networks website that covers everything that decision makers need to get them on the right course, the path to SASE enlightenment.

Palo Alto Networks  |  Prisma SASE  |  Keeping the Hybrid Workforce Safe
Every day new cyber threats arise that make operations a lot more dangerous for those working remote or on the go. Once an acronym to warn curious souls that the content inside an email or message might be too scandalous to open at the office — NSFW — has taken on a whole new meaning in 2022 and beyond. It's actually legacy security and network infrastructures that are NSFW especially when WFH. 
For this REDDIT marketing initiative, we thought getting a little sassy about SASE would be a great way to pique interest. And we were right.

Palo Alto Networks  |  Prisma Access  |  Out with the Old
In earlier years, Blue Coat was well known for its web gateway appliances, but over time and after many acquisitions, their customer service and innovation are lacking, leaving customers unhappy. In an effort to take out the competition, we partnered with the SASE team to drive awareness and consideration of Prisma Access – the more modern and complete cloud-delivered security platform. The first component of the Take Out campaign includes highly targeted media aimed at practitioners who are assessing their SWG options. Through comparative messaging, we drive people to learn more about updating to a SASE approach via an ESG white paper. Creative will feature the new Prisma Access branding and pave the way for other in-progress touch points that will provide direct comparisons to increase awareness and drive warm leads for the sales team.​​​​​​