HAIKUS FOR HUMBUGS
CLIENT: Geometry Global

AGENCY: Geometry Global
GOAL: Create an agency self-promotion experience for the holiday season.

INSIGHT: Agency promotions during the holidays are what creatives dream of — no holding back, no client approvals, and no limits on imagination. Plus, it’s a great way to get some awards under your belt.

IDEA: A “totally random way to cheer up someone totally random” microsite where users weed through holiday Tweets to find social media Scrooges, After selecting a favorite tweet, users can then write a personalized haiku, choose a festive background, and surprise humbugs with poetic tidings of great joy.
We're gonna find out if you're naughty or nice.