WHAT'S YOUR MORE?
CLIENT: Electronic Arts
AGENCY: RAPP
AGENCY: RAPP
GOAL: Create a sizzle reel would that would entice gamers to sign up for EA Play.
INSIGHT: EA Play is a subscription service to get exclusive monthly rewards, a collection of EA’s best titles, trials of new EA games, and more.
IDEA: What's Your More? Are you into playing more games? Saving more money? Getting more in-game benefits? Trying more titles before you buy? Now is the time to find your more. And because everyone’s “more” is unique to them, this reel showcases a wide variety of game footage and different reasons gamers will love being a member.
INSIGHT: EA Play is a subscription service to get exclusive monthly rewards, a collection of EA’s best titles, trials of new EA games, and more.
IDEA: What's Your More? Are you into playing more games? Saving more money? Getting more in-game benefits? Trying more titles before you buy? Now is the time to find your more. And because everyone’s “more” is unique to them, this reel showcases a wide variety of game footage and different reasons gamers will love being a member.