Adobe | Acrobat Buzzword | Balls the Movie Contest
Acrobat is typically marketed as productivity software for small businesses and large companies. But for this project we reached out to creative peeps by creating a campaign promoting Acrobat.com and Adobe’s online word processor, Buzzword. In true Hollywood fashion, we targeted all those aspiring screenwriters by producing a remake of the classic chase scene in Bullitt... using hamsters. Why not? Viewers were then invited to submit their own film ideas via Acrobat.com for a chance to have their movie produced.
